The incorrect interchangeable use of UI and UX is widespread when referring to a website’s customer-facing design. But, there are critical distinctions between the two. UI, or user interface, deals with the apparent design elements and presentation of the website, whereas UX, or user experience, evaluates how visitors interact with the site and the ease of executing certain actions. Even though both UI and UX substantially impact a customer’s perception of a site, the two are very different practices. Therefore, although UI and UX are interconnected, it’s crucial to understand their separate roles and how they relate to the customer’s experience.