By leveraging influencer marketing, you can showcase your brand to an engaged audience that is already fond of and trusts the influencer.
Every customer has a role model that they hold in high esteem. With access to our extensive network of over 11,000 influencers, we’re confident that we can connect you with some of them. You can bring these influential individuals on board without compromising your values or creative direction. Unlike conventional magazine ads, you not only get to witness the outreach of your campaign, but also the receptiveness of your audience.
SocialOya has proven to be an incredible asset. The level of support they provide feels as though they are working right alongside us, as a reliable partner and mentor. They have shown a deep understanding of our goals and have been instrumental in helping us achieve them.
BeaverTails
SocialOya is a partner you can rely on for expert guidance and support in enhancing your digital marketing operations. They are committed to understanding your needs and wants, and work diligently to ensure your complete satisfaction. As an integral member of your marketing team, SocialOya provides valuable strategic insights and suggestions.
Vera Asanin, Your Workplace
SocialOya has provided me with an incredible experience. Apart from delivering an excellent website and SEO audit, they have also recommended innovative solutions that will greatly benefit my company and improve its online visibility. Overall, I am extremely pleased with the services they have provided, and it has certainly exceeded my expectations.
Dan Corcoran, Owner, Len Corcoran Excavating Ltd
Your audience is already captivated by influencers. By using influencer marketing, you can seize that same attention for your brand.
Allow your team of personal influencers to handle both minor and major details on your behalf with ease.
Use your influencer content as you see fit for future marketing efforts.
From negotiation to contract, we ensure your arrangement is clearly stated.
At SocialOya, we don’t offer a one-size-fits-all influencer marketing solution. Instead, every strategy we design is tailored to meet the specific needs and goals of each business. The cost of influencer marketing varies depending on the number of followers an individual has; however, we aim to achieve as many placements as possible by providing free products to influential individuals. Once we’ve audited your influencer marketing strategy, we’ll collaborate to come up with the right budget and identify the best influencers for you. This could include micro-influencers, macro-influencers, or other options. In short, by personalizing our approach, we can help businesses achieve the best possible ROI from their influencer marketing efforts.
When an influencer shares content about your product or service, they have full ownership of it, including any photos or videos featuring that content. However, you can still use those images and videos for your own social media platforms and other marketing purposes by creating an image rights agreement. This agreement outlines the terms of use for those images, but gives you the freedom to use them in future marketing campaigns that don’t involve the influencer. Essentially, the purpose of an image rights agreement is to ensure that you have the proper rights to use the influencer’s content without infringing on their ownership of it.
SocialOya’s influencer marketing agency uses unique trackable metrics such as coupon codes and UTMs for each influencer and platform where the influencer’s posts appear. These metrics help the agency measure the impact of the campaign by tracking revenue generated on each post and influencer. For instance, an influencer may receive a UTMs link for their Instagram story and coupon code for their feed post. With these metrics in place, the agency can monitor which posts and influencers yield the most revenue. Ultimately, this approach helps validate the value of influencer marketing campaigns and provides valuable insights for future campaigns.
To start your marketing campaign with influencers, negotiate the agreement which usually dictates post numbers and timelines. It’s vital to permit influencers to promote your product in their unique voice to preserve authenticity and followers. Adapting their style will push away their audience, diminishing the project’s goal to work with credible and influential individuals. It’s necessary to trust the influencer’s judgment and allow them to deliver the message adequately. By doing this, the campaign is more likely to reach your audience and achieve the intended goal.
As influencer marketing is a budding industry, there are very few legal obligations that necessitate your attention. Nevertheless, you should keep in mind that many social media platforms require sponsored posts to be indicated as advertisements. This alerts viewers that the content they are encountering is a promotional piece. Besides, it is imperative to follow certain guidelines to safeguard both your company and the influencer. When engaging in any agreement, it is advisable to negotiate, record, and sign a contract before initiating the marketing campaign. This practice ensures that there are no conflicts of interest or misunderstandings in the future.
We will provide you with a comprehensive examination of your digital marketing strategy that covers various aspects. To begin with, we will conduct a Competitive Analysis, Target Influencer Selection, Partnerships and campaigns to determine what was successful and what required modification. Finally, we will guarantee that all legal requirements, including industry-specific legislation, are taken care of.
