Empowering Africa Youth: BizSkills

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Challenges

Bizskills faced a significant challenge at the outset due to their old website housing limited content, imagery, and pages. Our objective centered around highlighting their many projects through new, high-quality content, with a focus on using imagery to tell the story and achieve targeted results. Additionally, the complexity of the industry presented difficulties in organizing the content in a logical manner, requiring our team to create a frontend and backend experience that catered to all parties involved.

Solutions

Our strategy revolved around our placement of imagery, and how effective that imagery was in what order. Every slider, positioning, background, and tile was placed strategically to help us tell a story or convey the value in a project.

Since Bizskills is within a niche industry, we wanted to also help them stand out, and stand out without comparison. We looked to develop a site that could fit a tech corporation, but still allow their business to show as a Startup studio giant.

We also wanted to convey how the Bizskills team are experts, so the branding we used on the site was angled at providing an emotion of superiority and sophistication.

Results

  • Modern website developed
  • New content sitewide, optimized for all pages
  • Successful SEO migration of all pages
  • Better load times influencing higher rankings on Google
  • Newer branding and pattern library for all company assets
  • Responsive nature

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